SEO Audit: Resend.com
Resend.com, an email API for developers, has significant potential to increase its organic traffic through strategic SEO improvements.
This audit reveals key opportunities in keyword targeting, content marketing, and competitor analysis within the email service industry.
Key Findings
- The "email API" keyword has 700 monthly searches, presenting a valuable opportunity.
- A robust blog content strategy is crucial for SEO success in the email marketing space.
On Page SEO
Current homepage title "Resend" is too short and not optimized for search.
Suggested improvement:
- Title: "Resend: Email API for Developers | Best Email Service"
- Description: "Resend offers a powerful email API for developers. Send transactional and marketing emails at scale. Easy integration, high deliverability, and affordable pricing."
- H2 headings contain unnecessary text elements. (remove the H1 & H2 from your preview email)
Also update the title for React.Email:
Suggested improvement:
- Title: "React Email: Create Beautiful Emails Using React"
- Description: "Build and send responsive emails easily with React Email. Powered by Resend, the developer-friendly email API platform."
Improving React.Email blog posts
Consider creating more in-depth, keyword-focused content around React Email, such as:
- "How to Create Responsive Email Templates with React Email"
- "React Email vs Traditional HTML Email Development: A Comparison"
- "10 Best Practices for Building Emails with React"
Technical SEO
Use Ahrefs' free Site Audit tool to identify and fix technical SEO issues:
- Ensure all pages have proper canonical tags
- Optimize meta descriptions (make them longer and more descriptive)
- Fix any H2 headings with unnecessary text
- Implement structured data where appropriate
Blog Strategy
Your current blog posts seem to be focused around company announcements and product updates. I would advise to focus on doing “content marketing”.
This means creating a knowledge bases and helpful resources for your target audiences. You can write about:
- How to send email with Node.js
- nodemailer…
Additional blog post ideas (from below):
- "Understanding SMTP Ports: 25, 465, and 587 Explained"
- "How to Improve Email Deliverability for Developers"
- "Transactional Email Best Practices for SaaS Companies"
- "Email API vs. SMTP: Which is Right for Your Project?"
- "How to Send Batch Emails Efficiently with Resend API"
Competitor Blog Strategies
Take a look at the blog posts by the competitors (exported from Ahrefs). It’s sorted by volume and traffic, so the ones on top are highest priority:
- CampaignMonitor
The blog strategy works, as we can see from big DR domains like Hubspot or Mailchimp:
- Hubspot
The only tricky part, is that a lot of these are very high DR, especially in “email marketing”. All of the sites are 80-90DR+ and difficult to compete with.
However, starting a blog strategy will help you earn backlinks over time and improve your domain authority.
Focus on long-tail keywords and developer-specific content to differentiate from general email marketing topics.
Keyword Opportunities
- "Email API" - 700 monthly searches, good opportunity for Resend to target
- "Transactional email" - Consider creating comprehensive content around this topic
- "Email for developers" - Already ranking well, but can be optimized further
- "NodeMailer" related keywords - Create tutorials and guides to capture this traffic
Conclusion
- Improve on-page SEO for key pages, especially titles and descriptions
- Develop a robust content marketing strategy focused on developer-centric email topics
- Target long-tail keywords related to email APIs and transactional emails
- Optimize technical SEO aspects using Ahrefs' free Site Audit tool
- Strengthen the connection between Resend and React.Email to leverage both properties
Potentially make the “Resend” section bigger, like a big sponsor on React.Email
By implementing these strategies, Resend can improve its organic search visibility and compete more effectively in the email API space.
Order your own SEO Audit today.
