ProductLift SEO Audit

Domain Authority and Backlink Profile

• Domain Rating: 65 (up from 50s last year)

• Referring Domains: Relatively low, but high-quality

Key Observations

1. Internal Linking Strategy: ProductLift benefits from internal linking with other products from the same company (e.g., Boei).

2. High-Quality Backlinks: Despite fewer backlinks, they come from authoritative sources like AppSumo and other reputable platforms.

1. Footer Link Strategy: Effective use of footer links across their product ecosystem to pass link equity.

Recommendations

1. Expand Backlink Profile: While maintaining quality, aim to increase the quantity of referring domains from more domains you don’t own.

2. Guest Posting: Leverage the company's expertise to contribute guest posts on relevant industry blogs.

3. Product Partnerships: Explore more partnerships or integrations that can lead to natural, high-quality backlinks.

• https://il.ly/go/bazoom ($100 free credit)

• https://il.ly/go/icopify (huge database)

• https://il.ly/go/seoace (best for Parasite SEO)

Content Strategy Analysis

Blog Performance

• Traffic has grown slightly

• Some new pages ranking well (e.g., ICE model post)

• Overall, fewer pages ranking compared to previous period

Top Performing Content

1. "ICE Score Framework: Complete Guide 2024"
• Ranking well for "ICE score" related queries
• High-quality content with infographics, examples, and comprehensive information

Areas for Improvement

1. Featured Snippet Optimization:
• Current content structure doesn't fully capitalize on featured snippet opportunities
• Competitors are winning featured snippets for key terms

2. Content Depth and Length:
• Some posts are shorter than competitor content ranking for the same keywords
• Opportunity to expand and enrich existing content

Recommendations

1. Featured Snippet Targeting:
• Restructure key content to directly answer questions in a concise manner at the beginning of posts





• Use clear, succinct definitions for important terms (e.g., "The ICE scoring model is...")



Before to After:

2. Content Refresh Strategy:
• Prioritize updating existing content over creating new posts
• Use tools like RankIQ to identify content gaps and semantic SEO opportunities

3. Glossary Development:
• Create a comprehensive product management glossary to compete with competitors like Product Plan
• Ensure glossary entries are optimized for featured snippets and quick answers

Competitor Analysis

Main Competitors

1. Product Plan

1. ProductFolio

Key Findings

1. Content Types:
• Competitors heavily leverage glossary-style content



• Product Plan's top pages are primarily glossary entries

2. Content Length and Depth:
• Competitor articles often exceed 2000 words
• More comprehensive coverage of topics with examples, visuals, and in-depth explanations

3. Backlink Strategies:
• Competitors have more diverse backlink profiles



• Evidence of strategic backlink acquisition to key pages

Recommendations

1. Glossary Expansion:
• Develop a comprehensive product management glossary
• Ensure each entry is optimized for featured snippets and provides more value than competitors

2. Content Depth:
• Aim for 2000+ word articles on key topics
• Include more examples, case studies, and visual aids in content

3. Strategic Backlinking:
• Implement a targeted backlink acquisition strategy for key pages
• Explore industry partnerships and guest posting opportunities

On-Page SEO Optimization

Current Status

• Good overall structure, but room for improvement in specific areas

• Some pages lack optimized meta descriptions and titles

Recommendations

1. Title Optimization:
• Use RankIQ or similar tools to craft compelling, keyword-rich titles
• Ensure titles are within the 50-60 character limit for optimal display

2. Meta Description Refinement:
• Create unique, compelling meta descriptions for all key pages
• Include primary keywords and a clear call-to-action

3. Header Structure:
• Implement a clear H1, H2, H3 structure in all content
• Use headers to break up content and improve readability

4. Image Optimization:
• Add descriptive alt text to all images
• Compress images for faster page load times

5. Internal Linking:
• Implement a more robust internal linking strategy
• Use descriptive anchor text for internal links

Technical SEO Audit

Site Speed

• Current average page load time: X seconds

• Opportunity to improve site speed for better user experience and rankings

Mobile Responsiveness

• Site is mobile-friendly, but some pages could be optimized further

Recommendations

1. Speed Optimization:
• Implement lazy loading for images
• Minify CSS and JavaScript files
• Leverage browser caching

2. Mobile Enhancements:
• Ensure all interactive elements are easily clickable on mobile
• Optimize font sizes and spacing for mobile screens

3. Schema Markup:
• Implement relevant schema markup (e.g., Article, FAQPage) to enhance rich snippets

4. XML Sitemap:
• Ensure XML sitemap is up-to-date and submitted to Google Search Console

Content Refresh Strategy

Priority Pages for Refresh

1. ICE Score Framework Guide

2. What is a Chief Product Officer?

3. Value Hypothesis in Product Management

Refresh Process

1. Content Audit:



• Use RankIQ or similar tools to analyze current content against competitors
• Identify keyword gaps and opportunities for expansion

2. Semantic SEO Enhancement:



• Incorporate related terms and concepts identified by RankIQ
• Aim to cover topics more comprehensively than competitors

3. Structure Optimization:



• Implement clear, question-based headers for featured snippet opportunities
• Use bullet points and numbered lists for better readability and snippet potential

4. Update for Freshness:
• Add current year to titles and content where relevant
• Include recent industry developments or statistics

5. Call-to-Action Enhancement:
• Add clear, relevant CTAs throughout the content
• Link to related ProductLift features or use cases

Keyword Strategy

Focus Keywords

1. product management tools

2. feature prioritization

3. product roadmap software

4. user feedback analysis

Long-Tail Opportunities

1. how to prioritize product features

2. best tools for gathering user feedback

3. product management framework for startups

Recommendations

1. Keyword Clustering:
• Group related keywords to create comprehensive content pieces
• Use tools like Ahrefs or SEMrush for keyword research and clustering

2. Content Gap Analysis:
• Identify keywords competitors are ranking for that ProductLift isn't
• Prioritize content creation or updates based on these gaps

3. User Intent Optimization:
• Ensure content matches user intent for each target keyword
• Create content that addresses different stages of the buyer's journey

Action Plan

1. Immediate Actions (1-2 weeks):
• Optimize existing top-performing pages for featured snippets
• Implement technical SEO recommendations (site speed, mobile optimization)
• Use Ahrefs free Site Audit

2. Short-Term (1-3 months):
• Begin content refresh process for priority pages
• Develop and launch product management glossary
• Implement strategic internal linking across the site

3. Medium-Term (3-6 months):
• Execute backlink acquisition strategy
• Create new content based on identified keyword gaps
• Expand on successful content types (e.g., comprehensive guides, case studies)

4. Long-Term (6-12 months):
• Continuous content auditing and refreshing
• Regular competitor analysis to stay ahead of industry trends
• Explore new content formats (e.g., interactive tools, videos) based on performance data

Conclusion