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Live SEO Audit: Inbox Zero by Elie Steinbock

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This section has been automatically generated with AI based on the transcript from the video Audit.

Introduction

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  • Inbox Zero is a productivity tool designed to help manage and organize email more efficiently
  • The analysis will cover on-page SEO, technical SEO setup, keywords, content strategy, and competitors
  • Tips and strategies will be shared based on experience helping SaaS startups succeed with SEO and marketing

Website Overview

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  • The website looks great and clearly communicates the key problems and benefits of using the software
  • It shows social proof, explains how the software works, and addresses potential privacy concerns
  • The website has an FAQ section, call-to-action, and a sitemap linked to the sitemap XML
  • The footer links to landing pages targeting specific keywords

Ahrefs Analysis

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  • The domain rating is 45, which is good for a newer site
  • Organic traffic and referring domains have been increasing
  • The website ranks well for the keyword "Inbox Zero" with a good search volume
  • Competitors include Superhuman, UnrollMe, and clean.email

Recommendations

Landing Pages and Blog Posts

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  • Create a blog post similar to clean.email's "email subscription cleaner" article
  • Write an article listing the best inbox cleaning apps, putting Inbox Zero first and comparing competitors
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  • Include affiliate links for competitors and make an honest comparison of pros, cons, and pricing
  • Invest in more blog posts, aiming for 5-10 per month, covering topics related to email, Gmail, and email clients
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Backlinks and Partnerships

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  • Reach out to clean.email and propose a mutual blog post partnership where both sites link to each other
  • Try to get backlinks and mentions from people writing about email management tools

Programmatic SEO

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  • Explore programmatic SEO by targeting keywords related to unsubscribing from specific email campaigns or services
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  • Create dynamic landing pages using Next.js and dynamic slugs to cover a wide range of "how to unsubscribe from" keywords
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Conclusion

  • Implementing these strategies, such as increasing blog post frequency, building partnerships, and exploring programmatic SEO, could help improve Inbox Zero's organic traffic and SEO performance
  • The author encourages feedback and thanks the audience for watching the video
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