Coindive SEO Audit
Coindive is a cryptocurrency information platform that's recently started to gain traction in search results.
With a domain rating of 4 and about 170 keywords ranking, there's significant room for growth.
This audit will explore strategies to boost Coindive's organic traffic and compete with major players like CoinGecko and CoinMarketCap.
Current Performance
- Domain Rating: 4
- Referring Pages: 95
- Referring Domains: 29
- Ranking Keywords: 170
- Organic Search Traffic: 32
Coindive started seeing a boost in traffic around March, with notable growth in August.
The site primarily focuses on individual cryptocurrency pages, similar to its larger competitors.
Unique Value Proposition
Coindive offers some unique metrics that set it apart:
- Community Score
- Follower per Day per Price Score
- Mentions and Attacks data
These proprietary metrics provide valuable insights not readily available on other platforms, potentially giving Coindive an edge in certain niches.
On-Page SEO Improvements
Title Tags and Meta Descriptions
Currently, many of Coindive's pages lack proper title tags and meta descriptions. This is a critical area for improvement.
Recommendation: Follow the competitor model of including:
- Cryptocurrency name
- Price mention
- Symbol
- Additional relevant info (e.g., "live price", "USD")
Example: "TetherDrop (TDROP) Price Today | Live USD Value & Market Cap"
Headings Structure
The current heading structure needs optimization. Many pages lack proper H1 tags and have inconsistent use of H2s and H3s.
Recommendations:
- Ensure each page has a single, descriptive H1 tag
- Use H2s for main sections, always including the cryptocurrency name
- Structure content hierarchically with H3s and H4s as needed
Example structure:
Content Optimization
To compete with larger sites, Coindive should focus on providing comprehensive, unique information for each cryptocurrency.
Recommendations:
- Include a detailed "About" section for each coin
- Add FAQs to target long-tail keywords (e.g., "Where can I buy TetherDrop?")
- Leverage unique metrics in content (e.g., "TetherDrop's community score has increased by 15% this week")
- Create price prediction content based on proprietary data
- Add sections on where to buy, historical prices, and related coins
Technical SEO
- Implement proper canonical tags
- Ensure robots.txt is correctly configured
- Add structured data for cryptocurrencies
- Implement Open Graph and Twitter Card meta tags
- Add alt text to all images
Competitor Analysis
CoinGecko and CoinMarketCap Strategies
- Extensive use of price data in titles and headings
- Comprehensive information for each coin (market cap, volume, supply, etc.)
- Multiple language versions
- Converter tools and historical price data
- Related coins and "where to buy" information
Content Strategy
- Focus on creating in-depth pages for niche, lesser-known tokens where Coindive can potentially outrank larger competitors
- Develop content around unique metrics and insights
- Create programmatically generated FAQ sections for each coin
- Consider adding news and development updates for each cryptocurrency
Backlink Strategy
- Reach out to cryptocurrency projects featured on Coindive
- Offer to promote tokens in exchange for backlinks
- Engage with crypto communities and offer unique insights to gain natural backlinks
- Focus on getting backlinks to both the main site and app store listings
App Store Optimization
- Improve app store listings with keyword-rich descriptions
- Encourage users to leave reviews and ratings
- Create content that drives traffic to app store pages
- Acquire backlinks specifically to app store listings
Conclusion
Coindive has a unique opportunity to carve out a niche in the cryptocurrency information space. By focusing on its proprietary metrics, optimizing on-page SEO, and creating comprehensive content for lesser-known tokens, Coindive can significantly increase its organic search traffic. Consistent effort in building high-quality backlinks and optimizing for both web and app store search will be crucial for long-term success.
Order your own SEO Audit today.
